A modern, unconventional style inspired by design.

ACETATE LAMINATION

Any work of art is based on a union of different elements that alternate and blend to create something sublime.
This is also the case with GENESIS frames: the bonding technique involves lots of little pieces of acetate that come together to create original, ever-changing textures. The result is glasses that are true masterpieces.

DIGITAL PRINTING

3D digital printing is used in GENESIS frames to create unique, creative patterns:
this high-resolution printing not only provides super-definition details and unmatched brightness of colour, shape and texture, but also allows you to feel the thickness of the design when you touch the frame.
A truly innovative solution that takes traditional painting media and repurposes them in a digital version.

design

Bright colours, optical effects, abstract patterns, unusual combinations and unconventional shapes are just some of the features of this art genre. GENESIS takes them and reworks them in its glasses, turning each model into works of art you can wear every day.

Communication & visual merchandising

Every model in the Area 98 collections is a masterpiece made for everyday wear – the result of honed craftsmanship and scintillating creativity.
To fully demonstrate the magnificence of the glasses and the passion that goes into making them, Area 98 provides a series of marketing tools as sales supports: POP, merchandising, social media pages, the website, planning and articles in specialist publications.
These materials not only highlight the products at the point of sale, but also allow Area 98 to grab the consumer's attention.

Exhibitor

Shopper

Folder

Display A4/A5

Eyewear Case Kit

Double Poster

Flag

Discover the new
2025 collection

See all the colour versions

GV1633


Measures
54-16/145
Colors
03

See all the colour versions

GV1634


Measures
53-20/145
Colors
03

See all the colour versions

GV1637


Measures
54-21/150
Colors
03

See all the colour versions

GV1638


Measures
55-17/150
Colors
03

See all the colour versions

GV1643


Measures
56-17/150
Colors
03

See all the colour versions

GV1645


Measures
52-19/145
Colors
03

See all the colour versions

GV1648


Measures
57-15/150
Colors
03

See all the colour versions

GV1649


Measures
57-16/150
Colors
03

See all the colour versions

GV1653


Measures
58-18/150
Colors
03

See all the colour versions

GV1654


Measures
51-18/145
Colors
06

See all the colour versions

GV1598 woman

Shaped and decidedly big! Eyewear that cannot go unnoticed but rather, is the right accessory for those who want to dare and know how to do it thanks to Genesis!Model inacetate that alternates sock colors with soft and decisive colors, proposed intwo color variants dedicated to eyeglasses and one designed to satisfy thedesire for eccentricity thanks to the 'sun' model.

Measures
56-17/145
Colors
03

See all the colour versions

GV1599 woman

Butterfly shape, apparently simple but of great impact when admired up close thanks to the facets that make it unique. These three color variants are a continuous game of geometries and spaces outlined by contrasting colors that bring out the very light and unique acetate eyewear.

Measures
53-17/145
Colors
03
Download catalogue