Creativity, innovation, intuition and originality.
These are the ingredients that make Area 98 a star in the eyewear sector.
Area98 is a company that has always been growing and improving, with a resolute commitment to providing products of superlative quality and exceptional beauty.
This mission has always been part of the company’s journey, allowing it to grow 25% in 2021 compared to 2019.
Area 98's portfolio consists of 6 different, unique brands that represent its varied nuances and define its essence. The company headquarters in Udine, near Venice, is a place where history and nature meet – a perfect little paradise outside the city where experienced professionals and design artists give free rein to their creativity to create mini masterpieces.
Values
Dynamism, product culture, internationally-inspired design, a portfolio embracing exclusive proprietary brands, a truly diverse product offering in terms of targets, reference values and price ranges, and also strong ties to the local area.
These are the values of Area 98, a company that continually grows and improves in order to provide all its customers with high quality, stunningly beautiful eyewear.
Innovation
All of Area 98's eyewear brands are the result of skilled collaboration by a team of professionals who apply themselves with passion and expertise every day.
Age-old goldsmithing and craftsmanship techniques are partnered with modern processing methods. State-of-the-art systems and time-honoured materials come together in the frames of the various Area 98 brands to create beautiful pieces for everyday wear.
Research
The Area 98 team is always on the hunt for the most tasteful, precious materials to use in their eyewear: feathers, silk cloth, dried flowers, semi-precious stones and 24ct gold leaf. These are just a few of the elements that Area 98 use in their frames across the various collections, to create truly exclusive eyewear that brings out all the individuality of the wearer's character.